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Reach Thousands of Commuters Daily!
- Digital OOH Delivers High Quality Advertising -
Lowest CPM on the Market! -
Reach Thousands of Commuters Daily! - Digital OOH Delivers High Quality Advertising - Lowest CPM on the Market! -
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Guidelines & Quick Tips
Simplicity is the fundamental guideline for creating good out-of-home design. The most effective out-of-home designs capture the essence of a message with lucid expression. For this reason, good out-of-home design can lead to better advertising executions in other media.
Art and Design Specifications
Size: 468 pixels tall x 1,692 pixels wide
Formats: JPEG, PNG, BMP
Color Mode: RGB
Resolution: 72 DPI
Product Identification
Make sure you can read the advertiser's name.
Short Copy
No more than 10 words total, and 5 words in the headline.
Short Words
Use short words for faster comprehension.
Large and Legible Type
Words are viewed from distances of 400-800 feet. Any text that is integral to the design should be as large as possible.
Increase Line Thickness
At 600 feet, thin lines optically disappear.
Forget "The Whitespace" Rule
This rule does not apply to Outdoor. Unlike Print, the actual viewing size is too small. It's like having a 1"x3" newspaper ad with a lot of white space.
Bold Colors
Dare to be bold! Being subtle at 600 feet doesn't work.
High Contrast
High contrast means better visibility.
Simplify Everything
Focus on one key idea or message.
View From 15 Feet
View your creative from 15 feet. This simulates viewing from the road.
Does it read well? Make sure your art is legible before it hits the streets.
View For 5 Seconds
View your creative for 5 seconds. This simulates driving past the billboard.
Can you read the entire message in 5 seconds, if not your drivers will miss your message too.